You may not be fearless, but that doesn’t matter to the world. When they see your business emerge into the light, they want to see you in full color and bursting with potential, which means occasionally you might have to fake how you’re feeling. Here are a few ways to appear fearless, even if you aren’t.
Take Big Risks with Big Downsides
Every small business owner does it: they come to a crossroads in their business where they aren’t sure if they’re going to make it until tomorrow. They’re out of ideas, and they’re out of money, and they have no way to know if tomorrow is going to be a good day or a bad idea. But you know what? Entrepreneurs – and fearless leaders – keep on keeping on. They take that risk when there’s no safety net, and they keep marching forward even when they feel like they are going to lose. It might be a little crazy, but safe players don’t have huge, lucrative deals.
Don’t Be Afraid of Bad News
One of the hardest, most difficult things you’ll ever have to do is tell someone you cherish at your company that you can no longer pay them. Sometimes you can’t pay them because you’re out of money, but sometimes you can’t pay them because they’re dragging on your company financially and not returning enough of your investment in them. Sometimes that means making difficult decisions and guess what? You have to make them, and make them you will – fearlessly.
