Social media may seem like it’s overwhelming, but in reality, it’s just one more facet of your business that you have to manage. It’s nothing special, but it is an important way to relate to your audience. Having trouble keeping in control? Check out the following tips to see if they can help you have a stress-free social media experience.
You Get an Hour a Day – Stick to It
Instead of having alerts set on your phone to go off whenever someone posts something to your wall or messages you, schedule a time to interact with your fanbase. It is much easier to take an hour a day before you go home to answer all of your comments than it is to answer them constantly throughout the day. That way, they’re not interfering with all of your other work and your clients still get answered in a reasonable amount of time.
Professional and Personal Mean Different Things
Don’t ever use your own personal Twitter or Facebook account as your social relations account. Make sure you make your company’s page distinctly different from the account you use. Not only does this guarantee no one can come after you if they have complaints, it’ll guarantee you don’t do anything you don’t want your customers to see while you’re browsing Facebook or another social media platform.
Don’t Push Yourself too Hard
The key to life is moderation. It’s also the key to business. If spending two hours a day on Facebook is too much for you, or spending many ten-minute breaks answering questions on LinkedIn is interfering with your work and raising your blood pressure, practice moderation. Take smaller amounts of time to do everything you need to do, and then leave it alone and focus on other important things instead.
