When you’re trying to bring more customers in, it’s hard not to just model what you do after what everyone else does. However, there’s always an alternative when it comes to attracting customers, and sometimes using those alternatives can pay off. Most of the time, they won’t cost you anything money-wise, and you’ll be better off in the end in some way. Here are three creative ways to attract new clients that you can start using today.
Support a Charity
You can support a charity in one of two ways. First, you can choose to give one big donation, and then talk about it in your newsletters. Usually this one donation should be voted upon by members of your niche or by your customer base. That way, they feel involved, even when you’re the one giving the money. The second thing you can do is give a portion of every sale your company makes to a charity that is well-deserving of some extra money.
Keep Your Message Uplifting
Advertising is all good, but if whatever is behind your advertising isn’t good, you won’t make any sales. Coca-Cola is an excellent example because they have a ton of different ad campaigns. One of the most popular campaigns is the one around Christmas with polar bears. The ad may be cute, but it means something deeper – even those who are isolated in the middle of nowhere can have fun, and when they have fun, they drink Coke.
Be Friendly in Your Interactions
No one likes to scare a customer, and the truth of it is that they are extremely easy to scare. Instead, make sure your business maintains always-friendly interaction with its customers, even if your business niche isn’t usually perceived as friendly (think car insurance).
