People who want to subscribe to your email list should be able to do so with ease. Here are some ideas discussing why it should be, and how you can implement an easy sign-up method today.
Someone is looking for your email sign-up because they'd like to hear more about you. Unfortunately for them, you've buried it in some sidebar that has all of your social media information too, and sixteen ways to share an article. If this is you, don't be surprised if you're not getting as many sign-ups as you'd like. This sounds intuitive, but tons of sites drop the ball on this. If you want people to sign up for your email list, do a single thing: make it easy!
Encourage people to sign up through your blog. You don't have to have a call-to-action to sign up for your email list every time you post a blog, unless it's a built in feature. But when you can, it's important to mention that you have a list so they never miss any important content from you. You can also encourage them to sign up at the end of your posts. Another place you can encourage them to sign up is smack-dab in the center at the top of your site. Many YouTube video channels use this technique.
HelloBar has excellent conversion rates because no one can miss their sign-up area at the top of their blog. You can even place a call to action for email subscribing on your homepage, somewhere obvious and visible even before a potential customer scrolls down.
This is an excellent approach, especially if your cookie is tempting enough. One particular small business owner reported that he did this and his subscriber rate went up some 500% in a single week. Not too bad, if you ask us.
