Someone unsubscribing from your list isn’t the end of the world. Read on to find out about why you should make it easy and quick to unsubscribe from your email list.
Don't Make it Impossible to Unsubscribe From Your List
You might think it's natural to make it difficult to unsubscribe from your mailing list, because you want people to stay on it no matter what. However, this is the opposite of what you should be doing. You need to make it easy. There is nothing that will make a customer more angry than making them look for the unsubscribe button in an email, and not being able to find it within the first thirty seconds of searching. Some businesses think they're being cute when they hide the unsubscribe button somewhere sneaky, and that having more people on their mailing list will mean more business. However, the result is angry people and lost customers.
Oftentimes, people only want to unsubscribe because their email inboxes are cluttered and they want some peace and quiet. It's very unlikely they're trying to unsubscribe because they hate your company. A lot of the time, it has nothing to do with your company. You just don't take priority over emails from business associations and family.
Don’t Tick Off Your Clients!
However, if you hide the button so they can't clean their inbox, you'll tick them off and you'll wind up in the spam bin without another loyal customer. Don't turn someone who likes your brand into someone who will speak openly against it. Some companies will make a huge unsubscribe button that absolutely no one could miss so everyone can unsubscribe if they wish. While you don't really need an unsubscribe button to be front and center, you have to make sure it's there and it's somewhat obvious. It's okay if not everyone wants to read your emails.
