Not every employee that walks in your door is going to be a marketing expert. They may be excellent at their jobs, but maybe they don’t really keep up with what goes on with your company. Then, when they find someone who might be in need of your services, they won’t recognize them as someone they may be able to bring to your company, much less know what to say. Simply put, this is unacceptable. It’s exceedingly important to make sure your employees know something about your company. So what should you prepare them with when they do run into the right client?
How Your Business Takes Care of Its Clients
It’s likely that if you’re a successful company, you have a website with a blog that gives out interesting and intriguing information to the public. People love to share professional advice and will do so if they find it may be helpful to people they know. Is your staff keeping up on the blog? Do they know what it contains? It is a great selling point to be able to say that you offer free advice to all those who want it. In addition, your staff should know how to answer customer service calls; make sure they have a shift or two a month answering phones and can answer the questions they receive.
This is How We are Successful
What makes your company so successful? There are likely factors you don’t share with everyone. Still, you need to share them with your staff, especially if it could help them make a sale. Also, seeing the ‘bigger picture’ can help an employee understand that their day-to-day work is important. It can also help them understand that recruiting a single client can mean thousands of dollars for the company, which just might result in a raise or other perk.
We Thrive Because We Fill the Right Shoes
Though a small business being successful is in part just plain luck, it’s not all luck. There are many strategies that you employ to make your company profitable. One of those strategies is finding the right niche in an already crowded market so you can gain clients. What niche does your company fill; what makes you unique? Your employees should know this up and down because it will be a huge selling point if someone asks why they should choose your company’s services.
